Designed to promote Queensell’s colorful line of classic games, this energetic piece is already charming viewers with its catchy tune, imaginative visuals, and standout mascot — Mimi.

Mimi, an animated, kid-friendly character created by Fliksee, serves as the heart of the video. She joyfully leads viewers through a whimsical, music-filled world where families play dominos, dance, and laugh together. The theme song, also titled "Domino Land," is a bouncy, sing-along anthem that cleverly incorporates game references while delivering a lighthearted message about family fun and playful competition.

The visuals are packed with vibrant colors, exaggerated animations, and a charming tone that feels straight out of a Pixar-style adventure. The team at Fliksee used their advanced AI production pipeline to bring Mimi to life with fluid motion, expressive personality, and dazzling environments that make the video pop with energy.

Rather than opting for a standard commercial, Queensell trusted Fliksee to craft a unique experience — one that children want to watch again and again, and that parents can enjoy too. The result is a dynamic campaign that goes beyond advertising to deliver entertainment.

As the video continues to gain traction, "Domino Land" has quickly become one of Fliksee’s most memorable branded projects. With Mimi at the forefront, Queensell’s message of fun, family, and connection has found the perfect voice — one that sings, dances, and invites everyone into the game.